On the 7th of September, WE Fashion proudly launched its special collection in collaboration with Typhoon. The Dutch hip hop artist, famous for his inspirational texts and music, has written an empowerment manifesto for this partnership. The rapper turned to the young urban man with the powerful statement: YOU GOT THIS. These words form the basis of the beautiful WE x Typhoon collection available from September 9 at selected WE stores in the Netherlands and Belgium. WE ARE ME members can buy the collection on wefashion.com.
“The unprecedented sense of style and the philosophical, hypermodern texts of Typhoon are a source of inspiration for this new Fall / Winter collection. Glenn understands the modern man and finds it important that he can show both his charismatic and sensitive sides. This vision fits in with our Better Together brand vision, “said Joris Aperghis, CEO of WE Fashion.
ON STAGE / OFF STAGE
The powerful collection seeks the boundaries between formal and casual wear and consists of an on stage and off stage look. The looks characterize the artist. “On stage I’m the superhero version of that calm boy,” said Typhoon. The collection reflects this dualism, a mixture of charisma and feeling that is also clearly evident in the manifesto. Of course, the items are perfectly combined.
The on stage key look consists of an olive-green two-piece suit inspired by Typhoon as a strong on stage performer. Under the suit, he wears a T-shirt with his powerful statement: YOU GOT THIS. The suit feels comfortable due to the stretch in the material, ideal for the stage. The on stage look consists of 6 items.
The off stage key look refers to Typhoon as a character in his spare time, who wants to see casual looking passionate. The look consists of a light gray urban suit, a retro-inspired sports jacket and a hoodie for a complete break. Here too, the T-shirts feature the inspirational texts from the manifesto. The off stage look consists of 5 items.
WE Fashion continues the collaboration with Typhoon and will arrive later this year with a key look especially for the holidays. This WE x Typhoon party collection consists of a printed blazer and bomber in festive velvet, combined with a skinny fit trousers with contrasting interior and urban, sporty details. The WE x Typhoon party collection is available from week 47.
DESIGN TO CONNECT
The mission of WE Fashion is ‘design to connect’. The monthly changing collections for men, women & kids offer the opportunity to develop a personal style and connect with it to its own environment. The vision of WE Fashion is ‘Life is lived Better Together’ and in the summer campaign, the new tagline ‘Better Together’ was launched. This fall, a storey will be created on this brand route, with kick-start collaboration with Typhoon.