In 2018, Wrangler takes its final step to reach the highest quality and, aesthetically, its ultimate unforgettable splash of high energy. The brand unveils the final drop of this premium collection in collaboration with the celebrated artist Peter Max, master of the cosmic print.
The jeans giant first collaborated with Max in the early 1970s and, appropriately, this new, all European-made apparel line – for both men and women – has the same boldly colourful, upbeat period feel. While the archive-inspired clothes are updated with modern fits, all unisex packaging is a direct replica of the 70s original. Featuring jeans, shorts, western shirts and jackets, printed sweats and tees.
The Spring delivery sees the final presentation of denim mixing, colour block, and cosmic graphics, unifying thread throughout the Wrangler by Peter Max collection. A strong contrast of original faded blues, dark khakis and chalky pink, merge with indigo hickory stripes and all over outer space elements. Stars and planet prints playfully pop out from the archives in a very bright blue. Asymmetric styles also reinforce Peter Max’s creative expression. Follow the faded indigo contrast tones’ story, representing the ultimate fashion statement of Wrangler.
Peter Max was born in Berlin in 1937 and travelled to China, Tibet, India, Israel and France before finally settling in America. He’s an artist who at an early age drew inspiration from three of his greatest interests: comic books, movies and jazz. Later, his influences were also gathered from astronomy, yoga and Eastern spirituality.
Max synthesised the “Summer of Love” into artworks from canvas to mugs. A master of Pop Art, he is also the official portrait artist for the Statue of Liberty. One of the most famous living artists, Peter Max is a pop culture icon. His bold colours, uplifting images and an uncommon artistic diversity have touched almost every phase of American culture and have inspired many generations. Peter Max has painted for six U.S. Presidents and his art is on display in Presidential Libraries and in U.S. Embassies.
His work is an indispensable guide for cultural literacy of the 1960s, and commands a solid following worldwide. In 1969, Peter Max was featured on the cover of Life and an article was dedicated to him: “Peter Max: Portrait of the Artist as a Very Rich Man”. To date, Peter Max’s work is consistently collected by the art world.
The first collaboration of Peter Max with Wrangler goes back to the early 70s and resulted in a highly desired collection of jeans, shorts and shirts best described as psychedelic and hippie. Flash forward to 2017, the collections are inspired by the 70s collaboration, but reinterpreted for the modern consumer. The packaging on the garments are an exact replica of the original.