PUMA AND SOPHIA WEBSTER RE-UNITE FOR SPRING-SUMMER

This Spring-Summer ’18 Global Sports Brand PUMA rekindle their #squadgoals with internationally-renowned British accessories designer, Sophia Webster for its highly anticipated second season.

Throwing a glitter party with the theme “Princess PUMA”, the PUMA x SOPHIA WEBSTER collection features hand-drawn prints, metallics and a little sparkle.

Founded by Sophia Webster in 2012, the British footwear and accessories brand has grown rapidly, now commanding a cult like following by those seeking to express their personality through their wardrobe. Drawing inspiration from the iconic world of Sophia Webster, the all-new collection puts playful femininity back into fashion, featuring metallic, pastel and electric hues, new feather print ombre patterns and digital fruity prints and a sprinkling of glitter.

The collection is set to release as part of two key drops with the first launching in March and the second following in May. The first sees Sophia’s chic and bold signature aesthetic applied to PUMA’s well-loved court classics, the Suede and Basket, as well as Platforms and Leadcats slip-ons featuring an abundance of glitter, colour and metallics. Completing the footwear offering are the all-new standout Muse Echo with pastel ombre knit and  new design updates on the PUMA X Sophia Webster’s signature cage detailing. The wide selection of footwear is complemented with an equally extensive collection of stand-out apparel pieces  from Jackets, tees and tutus to tights, tanks, track tops and pants. Ruched fabric layers, cinch waists and layered mesh contribute to the sophisticated look and feel of the collection.

The second drop features a bolder colour palette in time for Summer with a fruity theme running throughout. Dragon fruit and kiwi inspired graphic prints are applied to breathable, performance apparel whilst footwear features watermelon prints and coloured rubber midsoles. A deliciously sweet look combined with functional, ultra-comfortable materials and styles.

The second drop of the PUMA x Sophia Webster SS’18 collection is now available in PUMA stores, PUMA.com and select lifestyle retailers. In the Benelux the collection will be available at Bles Concepts and Lace Up.

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