Lacoste opens biggest store

 

Lacoste has opened its largest flagship store in the world on Brompton Road, Knightsbridge. Most interesting though is the Lacoste Lab, the brainchild of design director Christophe Pillet and featuring collaboratively made products that you might not expect to have a crocodile on: everything from a bike to skis and a surfboard. The 6,500 sq ft flagship, which used to be French Connection, has just undergone a 10-week refit and is the only space in the UK to house Lacoste’s new concept, Lacoste Lab. Launched by Lacoste’s Design Director, Christophe Pillet the ‘Lab’ has created an innovative line including a bike, surfboard, skis, football and rugby ball through a series of collaborations. (44 Brompton Road, London SW3 1BW).

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