The British Fashion Council today launch their first nationwide search for emerging film-making talent, as part of their Fash/On Film initiative sponsored by River Island. The scheme aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week. “This is a great opportunity to support and develop the profile of young fashion designers whilst encouraging the rising stars of filmmaking into this arena. We look forward to having the chance to create a recognised showcase for incredible emerging British fashion film talent, supporting our global reputation for innovation and creativity.”- Caroline Rush, CEO BFC. The deadline for applications is Friday 6th July 2012.