Nina Ricci’s it-bag

 

Nina Ricci has launched its first It-bag inspired by the streets of Paris. “The It-bag is finished, but it was an idea everyone was obsessed with a long time,” (…) “There has to be a sense of functionality, as well as a beautiful look to any popular handbag. Sometimes, women just go mad for a bag and you can’t understand why and you can’t predict it. You just have to hope!” Peter Copping said.

“It’s very important how you offset things – the work I do could quickly become saccharine,” he said. “I try to inject a little tension into our advertising campaigns so that, although the product still looks sophisticated, it isn’t too overtly pretty. It’s the way I construct clothes that offsets it and the way I put things together that gives it something different. But customers like consistency – they come back to us season after season because they know they’ll still be able to buy that type of dress. That’s important.”

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