Do you shop based on how eco-friendly a designer or retailer is? Have you started visiting more secondhand stores in order to focus more on sustainable fashion? Designers such as H&M have stepped up recently to make their businesses more environmentally friendly through the creation of a global water strategy and garment recycling program, but is that enough?
A look from H&M’s Conscious collection
To help designers create the most sustainable fashion possible, Nike has just created an app that ranks the impact of material chosen. The app ranks apparel based on the use of water, chemistry and energy, and waste in an effort to make clothing that’s better for the planet. Pretty cool, right?
By the year 2015, Nike said the global apparel industry is expected to produce more than 400 billion square meters of fabric annually. That’s enough fabric to cover the entire state of California!
“Imagine if we could change these figures—the sustainable difference it would make,” said Hannah Jones, Nike vice president of sustainable business and innovation.
I think this is great news for the fashion business! Hopefully, designers will take advantage of this app, and we will all benefit as a result!
Do you buy eco-friendly clothing? Which designers do you look to for sustainable fashion? Who do you want to see design more of it? Discuss!