“A younger, more modern feel.” That, according to Bouchra Jarrar, must be the template for the new couture, one that retains all of the genre’s haute while leaving fussy in shreds on the atelier floor. Boy, is she doing her part.
Since launching her house, Jarrar has combined ready-to-wear and couture in her shows, with the emphasis on the former. No longer. She is so committed to and intrigued by the viability of “accessible couture” that for fall, she changed the ratio, upping the haute to about 70 percent of the lineup. Make no mistake, in Jarrar’s hands “accessible” means neither mundane nor watered down, but clothes with real resonance for daily life.